10 takeaways from the SEO conference • Yoast

You might have missed a talk because you were doing a workshop at YoastCon. Or maybe you were visiting the sponsor booths or simply mingling and networking. Or, perhaps you didn’t attend the SEO conference and want a recap. Whatever the reason, we’ve got you covered! Here are the ten most important takeaways for your SEO and online marketing:

1. Stop seeing Google as a search engine

So much work goes into helping users through their buying journey that at the end of the journey, writers often forget to give potential customers that final push to get them to buy. Because most writers dislike selling stuff, conversion copywriter Kate Toon showed us that people love to buy things. And it’s okay to talk about something people need or solve a problem for them.

You can rewatch all the YoastCon talks right here, right now! Be sure to relive the inspiring keynote presentations from the comfort of your own home or office. This is a great opportunity when you’ve missed a talk or want to revisit and absorb all the information shared during the conference. Happy watching!

That’s it for YoastCon 2023!

Don’t forget to share the video on YouTube with colleagues, and share your thoughts and feedback on social media using our conference hashtag #YoastCon2023. Or below this blog post! We’d love to hear your thoughts.


Video is enormous today, just look at the popularity of platforms like YouTube and TikTok. But the big challenge is where to start. That’s where video expert Phil Nottingham comes in. Phil is a freelance video SEO consultant who also advises — and writes about video SEO — for Yoast.