Jeannie Hill shared a screenshot of her seeing ads above the AI-generated answer in the Google SGE user interface - she shared the screenshot on Twitter - you can click on it to enlarge:

We know Google has demoed some of its ads for the new Google Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in the wild.

Same 👍🏻 pic.twitter.com/xpOBNTXZhN